I'm a creative strategist specializing in character-driven product and brand storytelling.

Lead Fashion Designer

• Led the creative design process for a growing start up, contributing to the brand's evolution from launch to expansion.
• Designed across product categories including accessories and leisurewear, taking concepts from research and trend analysis through all design phases.
• Collaborated directly with CEOs, founders, and marketing teams to align creative projects with brand identity and business strategy.
• Sourced and liaised with manufacturers, managing the full design to production ensuring high-quality outcomes.
• Delivered professional documents such as mood boards, concept packs, technical drawings, and samples to support decision-making.
• Gained industry experience in a fast-paced start up environment, balancing creative innovation with practical problem solving.

Customer Associate

• Developed strong time management skills in a fast-paced retail environment, balancing multiple responsibilities.
• Worked effectively as part of a diverse team, building collaboration and communication skills.
• Contributed to the design and setup of in-store charity window displays, adding a creative element to customer engagement.

Barista

• Delivered excellent customer service in a busy cafe environment, often working independently to manage orders and serve efficiently.
• Created coffee art and designs, adding a creative touch to the customer experience.

Retail Associate

• Provided exceptional customer service during peak holiday trading, wearing a friendly, welcoming smile always.
• Worked collaboratively with a team to manage high customer volumes and maintain store standards.
• Adapted quickly to a fast-paced retail environment, building resilience and communication skills.

Creative Associate

• Shadowed teams across the fashion industry, observing behind the scenes processes across design, styling, photography, marketing, and production.
• Assisted photographers, with some of my own photography published on Boohoo's site.
• Collaborated with stylists, makeup artists, and marketing teams, developing an understanding of how creative departments work together to deliver campaigns.
• Experienced cross-team collaborations by visiting PrettyLittleThing headquarters, learning about fashion e-commerce structures and branding.
• Built confidence by working with a wide variety of creative and business professionals in a fast paced environment.

Fashion Design Bachelor of Arts

PREDICTED A HIGH 2:1

A Levels

• ART - A*
• PHOTOGRAPHY - A
• GEOGRAPHY - B

GCSEs

7,7,6,6,6,5,5,5