Digital Craft
A meticulous eye for detail honed through designing responsive, pixel perfect UI layouts and high fidelity digital assets across web and mobile platforms.
Application for F1 Junior Digital Designer
Olivia Turner
Designer, UI/UX thinker, and creative problem solver with a passion for digital craft, accessibility, and user centred experiences.
Why Formula 1
F1 sits at the intersection of high performance sport, cutting edge technology, and world class digital fan experience. Here is what I bring.
User Experience
Google UX Design certified with hands on experience in user research, wireframing, prototyping, and accessibility first design thinking.
Brand Systems
Built and maintained a complete design system at FOLD Reformer, including reusable components, colour palettes, typography standards, and asset libraries.
Collaborative Rigour
Led cross functional collaboration across founders, marketing, production, and development at FOLD, aligning creative direction with commercial objectives.
Case Studies
Two projects that demonstrate my approach to UI/UX design: one real, one conceptual. Both built with accessibility and responsiveness at their core.
FOLD Reformer
Lead Designer / Digital Designer, Contemporary Apparel & Lifestyle Startup
01
Research
Competitor analysis, brand positioning, user personas
02
Wireframe
Low-fi layouts, information architecture, user flows
03
Design
High-fi mockups, design system, responsive breakpoints
04
Develop
Developer handoff, asset production, visual QA
As sole designer at FOLD Reformer, I owned the complete creative output across product, digital, and brand. This included designing and producing all web and mobile assets using Figma and Adobe Creative Suite, establishing the brand's design system, and collaborating with the development team on responsive UI implementation.
Accessibility was central to the design process. I applied colour contrast compliance, clear typographic hierarchy, and semantic structure throughout, ensuring all digital outputs met inclusive design standards.
Live Site
Figma Design Outputs
High Fidelity Screens
Wireframes / Site Structure
F1 Fans Live Timing
Concept Project, A Redesigned Race Timing & Results Experience
01
Research
Fan interviews, competitor analysis, live data patterns
02
Wireframe
Information hierarchy, data density, accessibility audit
03
Prototype
Interactive Figma prototype with real data states
04
Test
Usability testing, screen reader validation, iteration
This concept project reimagines the F1 live timing experience with a focus on data clarity, responsive design, and accessibility. The design prioritises clear visual hierarchy: position, driver, and lap times are immediately scannable, while colour coded sector times give experienced fans deeper performance insight.
Accessibility was a core design constraint. The colour system uses AA compliant contrast ratios throughout, sector colour coding is supported by positional context (not colour alone), and the component architecture supports screen reader navigation of tabular data.
Skills
Technical
- Figma
- Adobe Creative Suite
- HTML & CSS
- Responsive Web Design
- Wireframing & Prototyping
- Accessibility (WCAG)
- Design Systems
- CLO3D
Professional
- Cross Functional Collaboration
- User Research
- Iterative Design
- Brand Alignment
- Visual QA
- Stakeholder Management
- Asset Production
- Developer Handoff
My CV
A snapshot of my experience, education, and technical skills.
Contact
I would love to discuss how I can contribute to F1's digital design team.
Available from June 2026